David A. Yates
Proven work history of delivering (and closing) multi-million dollar value propositions to C-level decision makers. Thought leadership experience with a strong ability to synthesize and present disparate information to tell a coherent story that informs and influences key stakeholders and drives brand direction. Astute and creative storyteller with experience addressing different audiences across multiple mediums and platforms. Proven experience in managing all aspects of a full-scale communications operation, including media relations, social media and internal communications to increase support and visibility of the organization’s mission. David is a dynamic marketing renegade, skilled in advanced advertising, sales, real estate and event planning projects. He is on the cutting edge of digital and data- driven marketing, video marketing, and business intelligence. A technology consolidator and cost-saver, David demonstrates a good balance between analytical capabilities and creative instincts.
Ad agency founder with clients ranging from an aluminum foundry to a car dealership to a master-planned real estate community. Managed annual advertising budgets of over $1.5 million per client; Former television home improvement expert for CBS O&O Stations; Former radio personality on-air in three of the six largest US markets with a weekly audience of over 250,000 listeners; Owned and operated a news/talk AM radio station; Radio program producer; VP, Sales and Marketing - Texas for NYSE Top 25 home builder; Has managed the sale of over $500,000,000 worth of residential real estate sales; McSam Award winner for best luxury home salesperson in D/FW; Honored by Restore America; David has hosted more than 1,000,000 visitors through events he has produced, including two Home of Tomorrow exhibits, Home Magazine's American House of the Year, The Dallas Galleria Idea Home, The Houston Habitat for Humanity 500th Home, the KTRH Dream Home and the Kaleidoscope of Homes.
CMS/HTML Web Development • Database Design • Roku/Amazon Fire Channel Development • Marketing Campaign Management • Brand Development • Market Research • Interactive Marketing • Digital Photography • Drone Photography/ Videography • iBook/eBook Publishing • Audio Production • Business Intelligence • Mapping/Cartography • Mobile Application Development • Digital Signage • Adobe Creative Suite • Google Apps • Final Cut Pro X • Microsoft Office • WordPress guru.
Content Creation • Content Marketing • Web Design and UX • Data Science & Analysis • Growth Engineering • Organic SEO • Agile Marketing • Email Marketing • Marketing Technology • Social Media • Video Marketing
Select Paid Spokesperson Clients
Apple Computer, Microsoft, AT&T, Lowes Home Improvement Warehouse, Home Depot, TXU Energy, Bayer and many other local, regional and national companies and organizations.
Restore America Award Winner (Bob Villa/HGTV), 2000 • National BEACON Award Finalist (Public Affairs – With AT&T), 2001 • McSAM Award – Best Salesperson Selling Luxury Homes, Dallas Home Builders Association, 1997 • Turn Around Team of the Year, Pinnacle Elite Residences, 1995 • Outstanding Sales Achievement Award, Pinnacle Elite Residences, 1996 • Salesperson of the Year, Standard Pacific Homes, 1991 and 1992.
Select Non-Profit Involvement
North Texas Food Bank, Plano ISD, Arlington ISD, Arrow Ministries, Plano PTA, Plano West Theatre Backstage Boosters, Habitat for Humanity, Children's Medical Center of Dallas, The Arbor School, Mission Arlington
Southwestern University, Georgetown, Texas • Marketing/Communications • 1985-1989