Profile

Yates David

David Yates

Advertising. Photography, Radio/Television, Homebuilding/Real Estate, Communications/Marketing, Event Production

Name:David Yates
Address:P.O. Box 261988, Plano, Texas 75026
Phone:214-233-6090
Email:davidayates@gmail.com

Communications / Marketing

November 2011 - present

Ropewalkers

Founding Partner

Founder and Principle of Ropewalkers, a full-service advertising agency based in Dallas, Texas.

1991 - 1993

Desktop Marketing & Design

President

What began as a small desktop publishing firm evolved into a marketing and design firm specializing in marketing for real estate brokers and agents. Services included concept, design, printing and distribution of various campaigns.

 

David Yates designed and produced promotional pieces for The Dallas Cowboys, The Dallas Mavericks, The Dallas Texans, Prentiss Properties, and others. Direct mail clients included the U.S. Department of Commerce, International Direct Marketing Consultants, Inc., Murray Realtors and Ellen Terry Realtors.

1989

Presidential Transition

Staff Member

David Yates was assigned to prepare President-Elect Bush’s daily briefings (non-classified) and schedule. David Yates’ duties included interpreting and merging staff reports into a complete and comprehensive presentation for the president-elect.

Radio / Television

2006 - 2012

Cumulus Media

Talk Show Host

David Yates hosted the homebuilding issues-oriented, three-hour weekly radio talk show on 570 KLIF-AM in Dallas/Fort Worth.

2008 - 2010

Yates Communications

Radio Station Owner/Operator

David Yates owned and operated KAND-AM 1340 in Corsicana, Texas.

2002 - 2007

Clear Channel Radio

Talk Show Host

David Yates hosted The Home Improvement Hotline on KTRH-AM 740, Saturday and Sunday mornings from 6 a.m. to 10 a.m.

2001 - 2006

ABC Radio

Talk Show Host

David Yates hosted the WBAP Home Show with David Yates, on WBAP 820 AM.

Home Building / Real Estate

1998 - 2001

Cook & Harrison Homes, Inc.

Vice President of Sales and Marketing

David Yates managed the sales and marketing functions for the custom-home builder named one of the “10 Best in the Metroplex” by DHome and Garden Magazine and active in McKinney, Plano, Dallas and the Park Cities.

 

David Yates garnered national exposure with HOME Magazine National Home of the Year project with HOME Magazine, Gabberts Furniture and Design Studio, and KLIF Radio.

 

David Yates produced corporate videos for clients and potential investors. David Yates also produced corporate CD-ROMs for prospective clients and real estate agents.

 

David Yates was the top-selling builder in the Lake Forest community of Dallas through September, 2000. Home sales price averaged over $1 million.

1997 - 1998

Standard Pacific Homes

Director, Sales and Marketing - Texas

David Yates was responsible for sales management and marketing functions for a 40-million-dollar division of a 300-million-dollar company. David Yates managed a staff of 15 salespeople and 11 communities. Homes ranged in price from the low $100’s to the low $600’s.

 

Highlights:

  • David provided leadership and direction to the regional sales force, including overseeing sales training, motivational programs, and special speakers.
  • David oversaw P&L and negotiated all contracts. David Yates’ track record of continuous growth in both highly competitive and mature markets and emerging residential communities met or exceeded all sales goals.
  • David implemented systems and controls to eliminate rampant profit erosion, and increased profit nearly twofold.
  • David diminished the cancellation rate dramatically.
  • David designed the company website and acted as Webmaster.
  • David designed and opened the company-wide design center to better control decorating selections and to maximize profit potential from the sale of options/upgrades.
  • David created and implemented Standard Pacific’s sales training program.
1995 - 1997

Pinnacle Elite Residences

Sales Consultant

David Yates excelled at eliminating aged product the builder had accumulated.

 

Highlights: 

  • David Yates managed the design and architectural stages of construction, lot procurement, prospect follow-up, and more.
  • David Yates maintained high profit margin.
  • David Yates designed and produced a new-home magazine, Internet website and interactive phone line to showcase speculative homes for all three divisions, including Diamond and Goodman Homes.
  • Homes were sold from one model location, but into various custom home communities.
  • Average sales price of the homes sold was $420,000.
1993 - 1995

Standard Pacific Homes

Division Manager
  • David Yates opened the new Austin Division for Standard Pacific Homes in 1993.
  • David Yates’ responsibilities included oversight of selection and creation of floor plans and elevations, management of sales and marketing functions, supervision of corporate office design, setup and decoration. David Yates also developed budgets, sales and construction projects, and was personally responsible for sales in Canyon Creek, the flagship community.
  • David Yates quickly established excellent rapport with local real estate brokers and created the exclusive “President’s Club” promotion.
1991 - 1993

Standard Pacific Homes

Sales Consultant

David Yates implemented the custom design program in 1992 (a first among Dallas/Fort Worth-metroplex production builders).

Aiyanna

Aiyanna

Photography
Dorian

Dorian

Photography
KTRH DreamHome II

KTRH DreamHome II

Event Production
KTRH DreamHome

KTRH DreamHome

Event Production
Amazing Window Film

Amazing Window Film

Television
VenueCasting III

VenueCasting III

Technology
VenueCasting II

VenueCasting II

Technology
VenueCasting

VenueCasting

Technology
Thermal Leak Detector – TXA21

Thermal Leak Detector – TXA21

Television
Shoddy Contractors on CBS11

Shoddy Contractors on CBS11

Television
Page 1 of

David Yates To Appear At 19th Annual Galveston...

2007 March
Houston House and Home

http://bit.ly/NxMP6P

Charity combines with construction in home...

2006 June
Houston Business Journal

http://bit.ly/1gfdKBd

Contact info
AddressP.O. Box 261988, Plano, Texas 75026
Phone214-233-6090
Websitehttp://daveyates.com

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